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Patron Tequila Introduces New Bottle Size for Gran Patron Platinum
LAS VEGAS – Patrón Spirits, creators of the world’s finest ultra-premium line of luxury spirits, has now introduced a new 375ml bottle size for Gran Patrón Platinum tequila. Like the original 750ml, the new 375ml size is an elegant unleaded crystal bottle that is made, polished, numbered and signed by hand.
“We introduced Gran Patrón Platinum five years ago, and in that time it has become one of the fastest-growing spirits in our portfolio,” said Ed Brown, president and CEO of Patrón Spirits International. “Now with the new 375ml bottle size, this high-quality luxury spirit will be even more accessible to consumers, to buy for themselves or as a perfect gift.”
Gran Patrón Platinum is the perfect choice for those looking to reward themselves with the world’s finest platinum tequila. Produced from only the best hand-selected Weber blue agave, it is triple distilled then rested in wood to be exceptionally smooth. The average retail price for the 375ml Gran Patrón Platinum is $99.00. Both the 375ml size bottle, and the 750ml are available at fine wine and liquor retailers across the country.
Simply Perfect in every way, Patrón tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patrón is produced with unparalleled attention to detail. Imported and marketed by The Patrón Spirits Company, brands in the portfolio consist of Gran Patrón Burdeos, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, Patrón Añejo, Patrón XO Cafe (tequila and coffee liqueur), and Patrón Citrónge (extra fine orange liqueur), as well as Pyrat Pistol, Pyrat XO Reserve, and Pyrat Cask 1623 Caribbean rums, and Ultimat ultra-premium vodka.
Ahh, spicy: Dulce Vida Tequila
Full story: Thisislifeinaustin.com
There's a new tequila in town, and it ain't like those other vaqueros. Dulce Vida tequila is pure, plain and simple: it's 100-proof, nothing but the distilled juice of organic agave plants from Mexico.
SALUD! Diego had their annual Agave Thursday, where Diego showcases their great food and enthusiastic Tequila vendors. The event was filled with tequila purveyors and the atmosphere 100% Agave!
Agave Thursday was not all tequila with style, waitresses serving bocaditas with exquisite authentic Mexican flavor and the best music by DJ Gil Barba. Guests also received scoring/comment cards and Diego pens to rate their favorite tequila and go on a tequila tasting buffet!. Guests were fortunate enough to taste great tequilas such as: Patron, Tres Generaciones, Tequila 1519 and Penca Azul..to name a few. After a while you need that comments card to remember what you tasted!
The night toped off with a Jack Daniels guitar auctioned off to a lucky bidder. Great food, smooth tequila and best tequila atmosphere, all thanks to Diego at the MGM.
Don’t miss next years Agave Thursday!
Senor Rio Tequila - One Bottle at a Time
GILBERT, AZ – Recently, local entrepreneurs, Jonathan Gach and Debbie Medina, began introducing their ultra-premium tequila, Senor Rio, throughout Arizona. Despite triple digit temperatures and a sluggish economy, this pair of sweethearts is living their dream – one bottle at a time.
What makes this tequila so unique? It all began when Debbie was reunited with her father after 30 years and learned of the secret distilling process and recipe that dates back over 200 years in her family’s history. Her father’s desire was for Debbie to continue the long- standing tradition of producing high quality tequila. The name, Senor Rio, is in honor of her father. The laser etching, showcased in the glass stopper, portrays him in his prime. Now approaching 80 and living in Mexico, he is very proud to have his family’s tequila shared by all.
Two years ago, when Jonathan and Debbie left their respective careers in search of a master distiller throughout the state of Jalisco, Mexico; they literally poured their hearts and souls, along with many tears and all of their personal funds, into this venture. As a result of this labor of love, Senor Rio was born on Cinco de Mayo in the little town of Tequila, Mexico. The first shipment arrived at their warehouse in Gilbert, Arizona on May 29th. Juan Jamie’s Tacos and Tequila in Chandler became the first establishment to serve all three styles – Blanco, Reposado and Anejo.
The beautiful crystal decanter, designed by Jonathan, that houses the “smooth as silk” spirit, just won a bronze medal at the Los Angeles Wine and Spirit competition.
As they drive throughout Arizona in the Senor Rio jeep – one establishment at a time, one order at a time, one day at a time – they know that people will appreciate what they are offering …very fine tequila.
Senor Rio tequila is a quality product and quality sells! Through complimentary Senor Rio tequila tasting and a variety of promotions, they will help establishments grow as they grow.
TEQUILA OCHO UNVEILS 2009 VINTAGE IN TIME FOR CINCO DE MAYO
First Single-Estate Tequila in the United States Gaining Steam
Corona del Mar, California (March 1, 2009) - Altamar Brands, LLC announced today that Tequila Ocho, the first ultra-premium single estate vintage tequila to be introduced to the United States market, is releasing its 2009 vintage in time to celebrate Cinco de Mayo. Both the Plata and Reposado varieties from Las Pomez are available now. The 2009 vintage of Añejo from El Carrizal, which is aged for a full year, will be released in July.
“To celebrate Cinco de Mayo, we recommend you do so the way our family would: over a lovely dinner. Enjoy Ocho as an aperitif to stimulate the palate, followed by a perfect pairing with a cheese course, seafood and as a compliment to aged meat,” says Tomas Estes.
Tequila Ocho is the product of collaboration between third generation Tequilero Felipe Camarena and Tomas Estes, Ambassador of Tequila to Europe. What differentiates Ocho from other tequilas and makes it unique in its category is its rarity. Because of the time it takes an agave to mature, each estate cannot be replenished for almost ten years after each harvest, thus making each vintage of Ocho a rare and collectable tequila. Ocho was launched on August 8, 2008 in California, and the first vintage was sold out in less than six months.
What Is Tequilla?
Tequila is Mexico’s national spirit. Like all other alcoholic products, it is derived from fermentable sugar. But tequila is unique in that its source of sugar is the Blue Agave plant.
Much like cognac, which can only be produced in the Cognac region of France, tequila must be produced within certain designated areas of Mexico, most notably, the State of Jalisco. The spirit takes its name from the colonial town of Tequila.
FACTS
- Tequila is produced from blue agave, grown and harvested in the region of Tequila, Mexico. Agave is a very versatile plant. In addition to making a beverage, native Indians made rope, clothing and medicine from the agave leaves.
- Tequila was first produced in the 16th century by the Aztecs.
- The blue agave, part of the lily family, is native to Mexico and can grow up to 15 feet.
- Tequila is the first indigenous spirits distilled in North America.According to Mexican law only the blue agave spirit bottled in the Tequila Region of Mexico can be labeled as tequila.
- Premium Tequila is derived from agave plants grown seven to ten years.Tequila is bottled in one of four categories: blanco (white) or silver; reposado (rested); añejo (aged); and extra añejo (extra aged).During the aging process, Tequila will change color. Some companies opt to add caramel for a darker color. However, the color in premium Tequila comes naturally with the aging process.
Classifications
The NOM standard defines four types of tequila:
Blanco or Silver
This is the traditional tequila that started it all. Clear and transparent, fresh from the still tequila is called Blanco (white or silver) and must be bottled immediately after the distillation process. It has the true bouquet and flavor of the blue agave. It is usually strong and is traditionally enjoyed in a "caballito" (2 oz small glass).
Oro or Gold
Is tequila Blanco mellowed by the addition of colorants and flavorings, caramel being the most common. It is the tequila of choice for frozen Margaritas.
Reposado or Rested
It is Blanco that has been kept (or rested) in white oak casks or vats called "pipones" for more than two months and up to one year. The oak barrels give Reposado a mellowed taste, pleasing bouquet, and its pale color. Reposado keeps the blue agave taste and is gentler to the palate. These tequilas have experienced exponential demand and high prices.
Añejo or Aged
It is Blanco tequila aged in white oak casks for more than a year. Maximum capacity of the casks should not exceed 600 liters (159 gallons). The amber color and woody flavor are picked up from the oak, and the oxidation that takes place through the porous wood develops the unique bouquet and taste.
Reserva
Although not a category in itself, it is a special Añejo that certain distillers keep in oak casks for up to 8 years. Reserva enters the big leagues of liquor both in taste and in price.
Put Your Money Were Your Shot Is!
The Most expensive tequilas:
Gran Patrón Platinum: $250
Patron is often credited for the boom in the high end tequila market throughout the United States in the 1990s. Patron's ultra premium tequila, more specifically, Gran Patron Platinum, utilizes agave from the highlands where the lingering volcanic ash gives the tequila a distinctive taste that is often stated to be a fresh, buttery, and citrus smooth finish. The Gran Patron Platinum bottle comes encased in a maple box.
Don Julio Real: $350
Don Julio Real comes from legendary producer Don Julio Gonzalez. This premium tequila is aged in white oak casks and was founded in Atotonilco when he was 17. The exquisite glass bottle is showcased by silver agave leaves. The Don Julio brand is now owned by Cuervo. Cuervo is the world's largest producer of tequila.
Herradura Seleccion Suprema: $350
This high end tequila comes from a legendary producer who created the first aged and premium tequila in the 1960s. This tequila is a creamy, amber colored spirit with a smooth texture and a crisp flavor of dry wood and sweet cinnamon.
Partida Elegante: $350
Teaming up with Mexico's Partida family, American financier Gary Shansby created Partida Elegante to focus around the heritage of Mexico. Partida Elegante has received high awards for its bottlings and only comes to the consumer after three years and four months of aging.
Rey Sol Anejo: $400
Bottled in a special Sun King bottle which was designed by prominent Mexican artist Sergio Bustamante, Rey Sol Anejo is premium tequila. This extra anejo tequila is produced by the Casa San Matias distillery. The flavor is described as soft with a slightly herbal hue. The after taste resonates with a vanilla, caramel and spice taste leading to a classic warm and savory finish.
Tres Cuatro y Cinco: $500
One of Mexico's largest holders of Agave, the famous Fonesca family producers this ultra premium tequila. This tequila is a blend of three, four and five year aged spirits which are artfully bottled in a unique crystal decanter.
Asombroso Reserva Del Porto: $1,100
Ambroso is taking pre-orders for its summer ’07 ultra-premium release, aged in French oak for five years and then another year in port barrels. The bottle is a hand-blown, 18th-century replica decanter.
1800 Coleccion: $1800
 Aging in charred French oak barrels gives 1800’s rare extra-añejo a rich, toasted flavor. For each production, a different Latin American artist is commissioned to design the packaging.
Barrique de Ponciano Porfidio: $2,000
Austria native Martin Grassl moved to Mexico in 1991 to establish the Porfidio distillery. He says his rigorous distillation methods, which involve a gas chromatographer, separate the “head” and “tail” of the spirit, leaving the “heart” of the refined liquid. The Barrique de Ponciano Porfidio is aged in both virgin French limousin oak and new Italian acacia wood, and housed in a hand-blown glass bottle. Only 2,000 bottles of Barrique de Ponciano Porfidio are produced each year.
Ultra Premium Tequila Ley .925 “Pasion Azteca”: $225,000
 This platinum-and-gold bottle fetched nearly a quarter-million dollars at auction in Mexico City last year. The spirit that fills it is a triple-distilled mix of 8-, 10- and 12-year-old agave plants and is produced by Hacienda La Capilla Distillery in Los Altos, Jalisco. Ley .925 CEO Fernando Altamirano says the liquor is aged in barrels whose provenance is “top secret.”
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